Why this firm, and not its closest competitor?
Strategy
hard10 min0 submissionsScenario
The question that separates candidates who have researched the firm from those who have researched the industry. Generic praise is heard as a lack of interest.
Your task
Pick a real firm you would apply to. Write your answer in 150-250 words, naming something specific about that firm that would not be true of its closest competitor.
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How you'll be graded
100 points, 60% to pass.
- insight25
- delivery15
- structure25
- specificity35
Hint
Reveal suggested structure
Prestige, culture and 'people' are said by everyone and distinguish nothing. A strong answer names something checkable — a practice area, a client sector, a way of staffing, a recent piece of work — and connects it to the candidate's own interest. The test is whether the answer would still make sense if the competitor's name were swapped in; if it would, it has failed.