An apparel manufacturer is considering entering organised school uniform supply and wants the size of the annual market in units.
Estimate the number of school uniform sets sold in India in a year. State your assumptions, show the chain, and sanity-check the result.
100 points, 60% to pass.
The chain is school-age population, then enrolment, then the share of schools requiring uniforms, then sets per child per year. Roughly 25 crore school-age children, enrolment high at primary and falling through secondary, and most schools — government included — requiring uniforms. Sets per child per year is where judgement shows: children grow, so one to two sets a year is defensible while a single set is not. A good answer separates government from private, because procurement differs completely, and sanity-checks against something known, such as total apparel volumes or the size of the organised uniform players.