A software company selling tools to creative professionals wants to size this segment.
Estimate the number of people earning a living primarily from wedding photography in India. State your assumptions and sanity-check the answer.
100 points, 60% to pass.
The chain runs from weddings per year — roughly a crore is the common anchor — to the share that hire a professional, to weddings per photographer per year. The last is the term that decides the answer and where most estimates go wrong: the season is concentrated into a few months, so a photographer might do 20 to 40 weddings a year rather than one a week. A strong answer also splits the market by price tier, because a Rs 2 lakh wedding photographer and a Rs 15,000 one run completely different businesses, and notes that 'primarily' excludes the large number who shoot weddings as a second income.