You are launching a platform that runs campus placement processes for colleges and recruiters. Colleges will not pay; recruiters might. There are roughly 4,000 colleges running placements and perhaps 2,000 active campus recruiters. A recruiter runs 8 to 40 campus processes a year, currently co-ordinated over email and spreadsheets by a two-person team. The placement season is concentrated in four months. You have Rs 1 crore and eight months before the season starts.
Write a go-to-market plan with a beachhead, proposition, channel sequence and milestones. Be explicit about the two-sided problem.
100 points, 60% to pass.
The season concentration is the dominating constraint and most plans ignore it: eight months to launch means one shot a year, and missing it costs twelve months. The two-sided problem has an asymmetry the scenario hands over — colleges will not pay but are the supply, so they must be acquired at near-zero marginal cost, while recruiters pay and are far fewer. Two thousand recruiters is small enough to name, which makes a direct motion viable in a way it would not be for the colleges. Strong plans sequence deliberately: sign a small number of recruiters first, use their campus lists to pull colleges in, and set milestones against the season calendar rather than against months.