Solstice Travel runs a online travel marketplace in Southeast Asia, live in 28 cities.
Last month: 334,068 active buyers, 28,002 active sellers, 608,728 searches, and an overall fill rate of 50%.
That average conceals a wide spread. The three largest cities fill at about 80%. The bottom half of cities fill at around 21%.
Growth marketing has been buying buyer-side installs, because buyer acquisition is cheaper and the install numbers look good in the board deck. Supply acquisition is manual and slow.
Advise the general manager. Your answer should provide:
State any assumptions you make.
80 points, 60% to pass.
Liquidity is local. Find the constrained side per geography, stop acquiring on the long side, and concentrate supply until density crosses the threshold.