Pinecrest Grocers: Plenty of Demand, Nothing to Buy
Product Management
medium45 min0 submissionsFlipkart
Scenario
Pinecrest Grocers runs a grocery marketplace in US, live in 34 cities.
Last month: 56,128 active buyers, 18,396 active sellers, 647,393 searches, and an overall fill rate of 67%.
That average conceals a wide spread. The three largest cities fill at about 73%. The bottom half of cities fill at around 24%.
Growth marketing has been buying buyer-side installs, because buyer acquisition is cheaper and the install numbers look good in the board deck. Supply acquisition is manual and slow.
Supporting data
scale
- searches
- 647393
- active buyers
- 56128
- active sellers
- 18396
- buyer to seller ratio
- 3.1
liquidity
- cities live
- 34
- overall fill rate pct
- 67
- top 3 cities fill pct
- 73
- bottom half cities fill pct
- 24
acquisition
- buyer side
- paid, scaling
- seller side
- manual, flat
Your task
Advise the general manager. Your answer should provide:
- Analysis — which side is constrained, where, and what the fill rate really says.
- Risks — what happens if you keep acquiring on the current side.
- Recommendation — which side, which cities, which mechanism, and the metric that proves it.
State any assumptions you make.
Ready to move forward? Up next: Pallas Pharma: Plenty of Demand, Nothing to BuyNext question
How you'll be graded
80 points, 60% to pass.
- recommendation15
- market analysis25
- risk assessment20
- financial analysis20
Hint
Reveal suggested structure
Liquidity is local. Find the constrained side per geography, stop acquiring on the long side, and concentrate supply until density crosses the threshold.