Ferro Industries, a industrial components company in Europe, has two capital projects competing for approval and only €133 M of approved capital this year.
Project A — Automation upgrade. Requires €63 M upfront and is expected to generate €28 M of incremental after-tax cash flow per year for 7 years.
Project B — New production line. Requires €159 M upfront and is expected to generate €87 M per year for 6 years.
The company's hurdle rate is 15%.
Two complications. First, the finance team has already spent €20 M on engineering studies for Project B, and the COO argues this money "shouldn't be wasted". Second, Project B's cash flows depend on a customer contract that is signed but renews annually.
Recommend how to allocate the capital budget. Provide:
100 points, 60% to pass.