Saffron Retail: Which Businesses Deserve the Next Rupee?

Strategy
hard50 min0 submissions
McKinsey
Scenario

Saffron Retail is a apparel retail group operating in India. The board has asked for a portfolio review before setting next year's capital plan.

Three business units:

UnitRevenueGrowthOperating marginCapital employedMarket share
Core₹916 Cr+4%18%₹554 Cr28%
Adjacency₹229 Cr+30%6%₹402 Cr7%
Legacy₹186 Cr-2%8%₹305 Cr12%

The group's weighted average cost of capital is 11%.

The CEO is instinctively drawn to the Adjacency business — it is growing fastest and gets the most attention internally. The CFO points out that Legacy still throws off cash. A board member has asked, bluntly, whether the group should own all three at all.

There is capital for one major investment next year, or for none if the right answer is to return it.

Supporting data

units

unitrevenuegrowth pctcapital employedmarket share pctoperating margin pct
Core91645542818
Adjacency2293040276
Legacy186-2305128
wacc pct11

derived hints

roce pct
29.8,3.4,4.9
Your task

Advise the board. Your answer should provide:

  1. Analysis — assess each unit on the economics and on the group's right to win. Compute returns on capital employed rather than describing them.
  2. Risks — what your recommendation depends on, and what would change it.
  3. Recommendation — a keep, fix or exit call for each unit, and where the capital goes.

State any assumptions you make.

Ready to move forward? Up next: Kirana Connect: Where Should the Acquisition Budget Go?Next question
How you'll be graded

100 points, 60% to pass.

  • strategic fit25
  • recommendation20
  • portfolio logic30
  • quantitative analysis25
Hint
Reveal suggested structure

Attractiveness vs right-to-win per unit; ROCE vs WACC; shared capabilities test; capital allocation decision