You lead product for a personal-finance app. The company goal this year is to grow paying subscribers. You have one engineering squad for the quarter and three candidate projects:
The squad has 12 weeks of capacity.
Recommend what to build, in what order, and what not to build this quarter. Show how you compared the options, and explain how you would communicate the decision to the CEO.
100 points, 60% to pass.
Tie every option to the goal (paying subscribers) and to evidence, effort and risk. B is small, directly on the goal and has some evidence, so it goes first. A addresses churn — a real subscriber driver — but carries dependency risk; it can follow B within capacity if the partner API is stable enough, or be de-risked with a spike. C is off-goal for this quarter, largest, riskiest, and its season is eight months out, so the right call is to defer it with a clear date to revisit — and to tell the CEO what evidence would move it up. Strong answers say explicitly what is not being done.