You are a product manager at a quick-commerce grocery app in Indian metros. Leadership has noticed that households with members over 65 order far less often than younger households of the same income, even though they spend more on groceries overall — mostly through a neighbourhood kirana and phone orders.
Design a product or feature to serve older customers better. Choose whom you are designing for, find the need that matters most, propose a solution and prioritise within it, and say how you would know it worked.
100 points, 60% to pass.
The trap is designing 'bigger buttons' for 'elderly users' as one block. Strong answers split the segment — the self-ordering older adult, the adult child ordering for a parent from another city, the caregiver — and pick one. The unmet need is often trust and habit (the kirana knows them, takes phone orders, gives credit, substitutes sensibly) rather than screen size. A solution that replicates that relationship — a recurring list, a phone or voice order channel, a trusted substitution rule, family co-ordering — beats a UI refresh. Measure repeat order rate in the segment, not downloads.