Wavelength Media: What Should This Project Have to Beat?
Wavelength Media is a streaming business in US. The board is being asked to approve a $132 M capacity expansion that the sponsoring team says will return 13.4%.
The CFO has been using a flat 12% hurdle rate for every proposal for the last four years. A new board member has challenged that, pointing out the capital structure has shifted and rates have moved since it was set.
Current position: the company is funded 41% debt and 59% equity. It borrows at 8.5% pre-tax and pays a 25% effective tax rate. The equity beta is 1, the risk-free rate is 6.5%, and the equity risk premium in this market is taken as 5.6%.
The project has roughly the same operating risk as the existing business.
proposal
- size m
- 132
- claimed return pct
- 13.4
- legacy hurdle rate pct
- 12
cost inputs
- equity beta
- 1
- risk free rate pct
- 6.5
- effective tax rate pct
- 25
- equity risk premium pct
- 5.6
- pre tax cost of debt pct
- 8.5
derived hints
- wacc pct
- 9.75
- cost of equity pct
- 12.1
- after tax cost of debt pct
- 6.38
capital structure
- debt pct
- 41
- equity pct
- 59
Advise the board. Your answer should provide:
- Analysis — compute the cost of equity, the after-tax cost of debt, and the blended WACC. Show the arithmetic.
- Risks — what the single-hurdle-rate approach gets wrong, and what would move your number.
- Recommendation — the hurdle rate you would set and whether this project clears it.
State any assumptions you make.
80 points, 60% to pass.
- recommendation20
- market analysis15
- risk assessment20
- financial analysis25
Reveal suggested structure
CAPM for cost of equity, after-tax cost of debt, weight by capital structure, compare project return to WACC, then sensitise.