What is the annual size of the Indian wedding market?
A consumer fund is looking at wedding-adjacent businesses and wants the total addressable spend. India's population is about 140 crore.
Estimate annual wedding spending in India in rupees. Segment by spend tier rather than treating weddings as uniform, and say which segment carries most of the value.
100 points, 60% to pass.
- structure30
- arithmetic20
- assumptions30
- sanity check20
Reveal suggested structure
Number of weddings first: roughly 2% of the population marries each year, so about 1 crore weddings, though a candidate reasoning from the marriage-age cohort will get there more defensibly. Then segment by tier — a small number of very large weddings contributes disproportionately, so an average spend applied to all weddings badly understates the total. The strongest answers note that the distribution is heavily skewed and that the mean is the wrong statistic.